Value expectation confirmation and word-of-mouth intention among international tourists of a cultural festival experience
Bibliographic Data
| ID | 15345852 |
|---|---|
| Authors | Joon-ho Kim (0000-0001-6389-1136, Sejong University), Hyun-ju Choi (0000-0001-6798-0224, Sangmyung University), Seung-Hye Jung (0000-0003-4721-6506, Kyung Hee University, corresponding author) |
| Year | 2017 |
| Volume | 27 |
| Issue | 4 |
| Pages | 345-350 |
| Publication date | 2017-08-28 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Psychology in Africa (JOURNAL) |
| Journal identifiers | ISSN: 1433-0237 • E-ISSN: 1815-5626 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/14330237.2017.1347756 |
| OpenAlex | W2752188476 |
| Language | EN |
| Citations received | 6 |
| References cited | 34 |
We examined expectation conformation and word-of-mouth marketing intention among international tourists (177 white; 138 black; and 98 Asian) who experienced a tourism promotion cultural festival event; taking into account their personal, artistic, and societal cultural values. We applied multiple regression analysis to predict expectation conformation and word-of-mouth marketing intention from the tourists’ personal, artistic, and societal cultural values. For the white and Asian tourists, sociocultural value predicted expectation confirmation the most. For the black tourists, personal value explained their expectation confirmation more than did sociocultural value. Culturally framed perceived values appear to influence the ways tourists respond to tourism festivals
Advertising · Cultural values · Geography · Social science · Sociology · Statistics · Tourism · Value (mathematics · Word of mouth · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology
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| Citations per year | 0.75 |
|---|---|
| Citation span | 2018 - 2026 (9) |
| Highly cited | No |