Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia
A mixed study design
Bibliographic Data
| ID | 15358014 |
|---|---|
| Authors | Abel Demerew Hailu (0000-0003-2353-9503, corresponding author), Birhanu Demeke Workneh (0000-0002-4294-9594, Wollo University), Mesfin Haile Kahissay (0000-0002-9899-014X, Wollo University) |
| Year | 2021 |
| Volume | 21 |
| Issue | 1 |
| Pages | 65-65 |
| Publication date | 2021-01-07 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | BMC Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1471-2458 • E-ISSN: 1471-2458 |
| Publisher | BioMed Central (PUBLISHER • GB) |
| DOI | 10.1186/s12889-020-10063-2 |
| PMID | 33413248 |
| OpenAlex | W3119801301 |
| Language | EN |
| Citations received | 1 |
| References cited | 18 |
More than half of physicians perceived that pharmaceutical marketing mix strategies influence their prescribing behavior. The qualitative design also revealed that pharmaceutical marketing mix strategies influenced physicians prescribing behavior. Strengthening the regulation and maintaining ethical practice would help to rationalize the physicians' prescribing practice
Biostatistics · Business · Family medicine · Marketing mix · Pharmaceutical industry · Pharmaceutical marketing · Promotion (chess · Public health · Qualitative research · Specialty · Health and Medical Research Impacts · Medicine · Nursing · Pharmaceutical Economics and Policy · Pharmaceutical industry and healthcare · Marketing
| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |