The Intentions to Wear Face Masks and the Differences in Preventive Behaviors between Urban and Rural Areas during Covid-19

An Analysis Based on the Technology Acceptance Model

Datos Bibliográficos

ID15460896
AutoresBo Zhang (0000-0003-0986-0018, South China Normal University), Zhongjie Li (0000-0003-3570-3286, South China Normal University), Lei Jiang (0000-0001-8884-3624, Zhejiang University of Finance and Economics, autor de correspondencia)
Año2021
Volumen18
Número19
Páginas9988-9988
Fecha de publicación2021-09-23
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInternational Journal of Environmental Research and Public Health (JOURNAL)
Identificadores de la revistaISSN: 1661-7827 • E-ISSN: 1660-4601
EditorialMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph18199988
PMID34639290
OpenAlexW3199033089
IdiomaEN
Citas recibidas4
Referencias citadas46

The SARS-CoV-2 virus first emerged in late 2019 and has since spread quickly throughout China and become a global pandemic. As the situation with COVID-19 has evolved, wearing a face mask in public has grown commonplace. Using the technology acceptance model (TAM) as a foundation, this study introduces three new variables, namely, perceived risk, social pressure, and social image, to establish an extended model for investigating the factors that influence if residents wear masks. A total of 1200 questionnaires were distributed in China, from 1 February to 30 May 2020, through China's largest online platform. The results indicate the following: 1. Residents' positive attitude towards mask wearing promotes their behavioral intention to wear masks. 2. Perceived risk, social pressure, and social image have a positive impact on attitude towards mask wearing. 3. The intention to wear masks and attitude were both positively influenced by perceived usefulness. 4. The perceived usefulness is more influential in rural than urban groups, in terms of behavioral intention. This article proposes that public education on the facts related to the coronavirus, the threats posed by the COVID-19 pandemic to health, and the usefulness of face masks in preventing the transmission of COVID-19 could increase residents' intention to wear a mask

2019-20 coronavirus outbreak · China · Coronavirus disease 2019 (COVID-19 · Disease · Face (sociological concept · Face masks · Geography · Pandemic · Political science · Positive attitude · Public health · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2 · Social distance · Social media · Sociology · Applied Psychology · Consumer Retail Behavior Studies · COVID-19 and Mental Health · COVID-19 Pandemic Impacts · Medicine · Nursing · Psychology · Social Psychology