Health Information Engagement Factors in Malaysia
A Content Analysis of Facebook Use by the Ministry of Health in 2016 and 2017
Bibliographic Data
| ID | 15463568 |
|---|---|
| Authors | Afiq Izzudin A Rahim (0000-0002-0917-2728, Hospital Universiti Sains Malaysia), Mohd Ismail Ibrahim (0000-0002-5470-4180, Hospital Universiti Sains Malaysia, corresponding author), Faizul Nizam Abu Salim (0000-0003-2827-8867, Ministry of Health), Mohd Ariff Ikram Ariffin (Ministry of Health) |
| Year | 2019 |
| Volume | 16 |
| Issue | 4 |
| Pages | 591-591 |
| Publication date | 2019-02-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph16040591 |
| PMID | 30781691 |
| OpenAlex | W2912664715 |
| Language | EN |
| Citations received | 15 |
| References cited | 8 |
Health organizations have widely adopted social media for health promotion, public health communication conveyance, and organizational promotion activities. However, little published data exists on the factors that facilitate health information diffusion in South East Asia, especially Malaysia compared with Western countries. This study aimed to investigate factors associated with good engagement rates among internet users on the Facebook (FB) page of Ministry of Health Malaysia. In this observational study, 2123 FB posts were randomly selected. Data dated from 1 November 2016 to 31 October 2017 was gathered from the Facebook Insight. The logistic regression model was applied to identify factors associated with good engagement rates. This study found that a FB post with a good engagement rate was significantly associated with a health education post (Adjusted Odd Ratio (AOR): 3.80, 95% Confidence Interval CI: 3.02−4.78, p p p p p = 0.007). Therefore, we present the first comprehensive analysis of health information engagement among internet users in Malaysia. The growing trends of online health information-seeking behaviors and demand for the availability of validated health information require effective strategies by public health organizations to disseminate health information and achieve better audience engagement on social media
Confidence interval · Dissemination · Environmental health · Health care · Health communication · Health education · Health information · Health promotion · Political science · Public health · Public relations · Social media · The Internet · World Wide Web · Health Literacy and Information Accessibility · Medicine · Mobile Health and mHealth Applications · Nursing · Psychology · Social Media in Health Education
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The Laugh Model
| Unique citing works | 15 |
|---|---|
| Citations per year | 2,5 |
| Citation span | 2020 - 2025 (6) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 14 |