Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
Bibliographic Data
| ID | 15465439 |
|---|---|
| Authors | Seung-A Shin (Sehan University), Jong-Oh Jang (Yong In University), Jong-Kul Kim (FA Sports Co., Ltd. 3, Seoul 04998, Korea), Eun-Hyung Cho (0000-0001-5136-9199, Korea Institute of Sport Science, corresponding author) |
| Year | 2021 |
| Volume | 18 |
| Issue | 22 |
| Pages | 11979-11979 |
| Publication date | 2021-11-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph182211979 |
| PMID | 34831733 |
| OpenAlex | W3213694477 |
| Language | EN |
| Citations received | 3 |
| References cited | 13 |
The purpose of this study was to analyze the relations of conspicuous consumption tendency, self-expression satisfaction, and SNS use satisfaction of Gen Z through SNS activities. For a week from 17-23 March 2021, an online survey was conducted targeting the enrolled students of university in Chungcheongnam-do. Out of a total of 398 questionnaires, a total of 394 questionnaires (98.9%) were used for the final analysis after excluding four questionnaires with low reliability. This study was analyzed using SPSS by IBM 23.0(New York, NY, USA) and AMOS 21.0 (New York, NY, USA). In the results of this study, first, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency had significant effects on the self-expression satisfaction. Second, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency of Gen Z through SNS activities had significant effects on the SNS use satisfaction. Third, the self-expression satisfaction of Gen Z through SNS had significant effects on the SNS use satisfaction
Advertising · Business · Consumption (sociology · IBM · Social science · Sociology · Symbol (formal · Computer Science · Consumer Perception and Purchasing Behavior · Digital Marketing and Social Media · Diverse Topics in Contemporary Research · Psychology · Social Psychology
| Unique citing works | 3 |
|---|---|
| Citations per year | 1.5 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |