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Does Covid-19 Affect the Behavior of Buying Fresh Food? Evidence from Wuhan, China

Bibliographic Data

ID15466294
AuthorsJing Chen (0000-0002-7243-0806, Southeast University, corresponding author), Yong Zhang (0000-0001-6711-5791, Southeast University), Shiyao Zhu (School of Civil Engineering, Southeast University, No. 2, Southeast University Road, Jiangning District, Nanjing 211189, China), Shi‐yao Zhu (0000-0002-3738-2001, Southeast University), Lei Liu (0000-0002-4422-7325, Southeast University)
Year2021
Volume18
Issue9
Pages4469-4469
Publication date2021-04-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph18094469
PMID33922354
OpenAlexW3158657135
LanguageEN
Citations received8
References cited50

COVID-19 first appeared in Wuhan city of Hubei Province in China in December 2019. It has a substantial impact on human life all around the world, especially for citizens. The threat of COVID-19 has resulted in people shopping online to get fresh food and reduce outdoor trips. Collecting data from adult internet users in Wuhan, China in 2020, this study aims to explore the influence of COVID-19 on fresh food shopping behavior. In addition, a comparison and ordered logit model are constructed to demonstrate the changes and effects of COVID-19. The results suggest that more citizens in Wuhan city will buy fresh food online and the cost and frequency are also increased. The experience of online shopping for fresh food during the lock-down days has promoted more online shopping. The factors, such as frequency of online shopping before the COVID-19 outbreak, frequency of online shopping during the COVID-19 pandemic, and age, have a negative effect on the proportion of online shopping after the lock-down days, while the proportion of online shopping before the COVID-19 outbreak, the proportion of online shopping during the COVID-19 pandemic, and travel time of in-store shopping before the COVID-19 outbreak have a positive effect. The results provide insights for managers, city planners, and policymakers

2019-20 coronavirus outbreak · Advertising · Affect (linguistics · Business · China · Coronavirus disease 2019 (COVID-19 · Disease · Economics · Geography · Ordered logit · Outbreak · Pandemic · Socioeconomics · TRIPS architecture · Computer Science · Consumer Retail Behavior Studies · COVID-19 impact on air quality · COVID-19 Pandemic Impacts · Medicine · Psychology · Marketing

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Unique citing works8
Citations per year2
Citation span2022 - 2024 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 8

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