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The Role of Effective Communication to Enhance Participation in Screening Mammography

A New Zealand Case

Bibliographic Data

ID15466877
AuthorsMargaret Brunton (0000-0002-0191-7078, Massey University, corresponding author), Margaret A Brunton (Massey University)
Year2009
Volume6
Issue2
Pages844-861
Publication date2009-02-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph6020844
PMID19440417
PMCIDPMC2672349
OpenAlexW2156270410
LanguageEN
Citations received1
References cited41

Changes in the organisation of health care have dominated policy initiatives over the past two decades in many countries. An increasing reliance on public health initiatives to prevent or detect disease early has resulted in an increase in programs that screen for cancer in the community. In turn, this accentuates the need to persuasively communicate the value of such initiatives to encourage continued participation. Merely placing screening programs into a community setting is not sufficient to ensure that adequate numbers will voluntarily participate regularly to achieve anticipated cost and mortality savings in the population. In this research the influence of managing communication in a public screening mammography program was investigated. The results revealed that significant opportunities were overlooked for reassurance and information during the physical mammography process. In turn, this highlights the influence of constraints imposed by the structure of the screening program and the resources allocated to the process. This research suggests that it is important to address multiple influences, including ethnic differences, when asking questions about the effectiveness of public health policy, particularly when considering the choices women make about ongoing participation in breast screening programs

Breast cancer · Breast cancer screening · Business · Cancer · Environmental health · Ethnic group · Health care · Mammography · Political science · Population · Process (computing · Public health · Public relations · Value (mathematics · Colorectal Cancer Screening and Detection · Computer Science · Focus Groups and Qualitative Methods · Global Cancer Incidence and Screening · Medicine · Nursing

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    Open Access•Cannas Kwok, Kate White et al.•Journal of Immigrant and Minority…•2011

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Unique citing works1
Citations per year0,07
Citation span2011 - 2011 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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