The “Obiettivo Antibiotico” Campaign on Prudent Use of Antibiotics in Sicily, Italy
The Pilot Phase
Datos Bibliográficos
| ID | 15468101 |
|---|---|
| Autores | Martina Barchitta (0000-0002-0905-5003, University of Catania), Annalisa Quattrocchi (0000-0002-5764-6721, University of Nicosia), Andrea Maugeri (0000-0003-2655-8574, University of Catania), Maria Clara La Rosa (University of Catania), Claudia La Mastra (University of Catania), Guido Basile (0000-0002-7171-7637, University of Catania), Giovanni Giuffrida (0000-0001-5490-779X, University of Catania), Francesco Mazzeo Rinaldi (0000-0003-3847-2372, University of Catania), Giuseppe Murolo (Regione Siciliana), Antonella Agodi (0000-0002-4405-8162, University of Catania, autor de correspondencia) |
| Año | 2020 |
| Volumen | 17 |
| Número | 9 |
| Páginas | 3077-3077 |
| Fecha de publicación | 2020-04-28 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | International Journal of Environmental Research and Public Health (JOURNAL) |
| Identificadores de la revista | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Editorial | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph17093077 |
| PMID | 32354155 |
| OpenAlex | W3021215105 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 4 |
The issue of antimicrobial resistance (AMR) is a focus of the World Health Organization, which proposes educational interventions targeting the public and healthcare professionals. Here, we present the first attempt at a regionwide multicomponent campaign in Sicily (Italy), called "Obiettivo Antibiotico", which aims to raise the awareness of prudent use of antibiotics in the public and in healthcare professionals. The campaign was designed by an interdisciplinary academic team, and an interactive website was populated with different materials, including key messages, letters, slogans, posters, factsheets, leaflets, and videos. The campaign was launched in November 2018 and, as of 21 December 2018, the website had a total of 1159 unique visitors, of which 190 became champions by pledging to take simple actions to support the fight against AMR. Data from social media showed that the audience was between 18 and 54 years of age, with a high proportion of female participants (64%). Interestingly, the LinkedIn page received more than 1200 followers, and Facebook 685 followers. The number of actions taken (pledges) by the audience was 458, evenly divided between experts (53%) and the general public (47%). Additional efforts are needed to reach more people, thus future efforts should focus on further promotion within the Sicilian region to sustain the engagement with the campaign
Advertising · Business · Focus group · Health care · Health professionals · Political science · Politics · Promotion (chess · Psychological intervention · Public health · Public relations · Social media · Target audience · Antibiotic Resistance in Bacteria · Antibiotic Use and Resistance · Medicine · Nursing · Pharmaceutical Practices and Patient Outcomes · Marketing
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| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 0,33 |
| Intervalo de citas | 2023 - 2023 (1) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |