Where Is the Way Forward for New Media Empowering Public Health? Development Strategy Options Based on SWOT-AHP Model
Bibliographic Data
| ID | 15469302 |
|---|---|
| Authors | Zikang Hao (0000-0002-4534-0469, Ocean University of China), Mengmeng Zhang (0000-0002-1529-5038, Taishan University), Kerui Liu (0000-0001-7893-0062, Taishan Medical University), Xiaodan Zhang (0000-0003-3579-953X, Ocean University of China), Haoran Jia (0000-0001-8231-4481, Belarusian State University, corresponding author), Ping Chen (0000-0001-6707-8636, Ocean University of China, corresponding author) |
| Year | 2022 |
| Volume | 19 |
| Issue | 19 |
| Pages | 12813-12813 |
| Publication date | 2022-10-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph191912813 |
| PMID | 36232111 |
| OpenAlex | W4303696366 |
| Language | EN |
| References cited | 24 |
(1) Background: In recent years, new media and the integration of sport and medicine have promoted the rapid integration and development of the two fields of health and, to a certain extent, the pursuit of public health knowledge and the promotion of health concepts. However, the overall development process is at an early stage and the aim of this paper is to make an empirical analysis of its development through a SWOT-AHP model and give corresponding recommendations. (2) Methods: The SWOT-AHP model was constructed to quantitatively and qualitatively analyse the four dimensions of strengths, weaknesses, opportunities and threats obtained through the Delphi method, with regard to development and to determine the strategic direction of its development. (3) Results: The strategic azimuth θ is -13.243° and the strategic coefficient p is 0.53699, in the diversification zone. (4) Conclusions: New media, as a fast track to empowering the integration of sport and medicine for health, is a field with a bright future, but its own strengths and external threats coexist and should be maximised to overcome the disruptions caused by external threats through a variety of measures
Analytic hierarchy process · Business · Economics · Environmental economics · Operations research · Process management · Public health · Risk analysis (engineering · SWOT Analysis · Computer Science · Engineering · Medicine · Nursing · Persona Design and Applications · Strategic Planning and Analysis · Marketing
Forecasting life expectancy, years of life lost, and all-cause and cause-specific mortality for 250 causes of death
Public Health and Online Misinformation
Exploring SWOT analysis – where are we now?
Decision making with the analytic hierarchy process
Consumer health information seeking in social media
Using the Delphi expert consensus method in mental health research
The future of mental health care
Clinical features of patients infected with 2019 novel coronavirus in Wuhan, China
Influence of information attributes on information dissemination in public health emergencies
News literacy, social media behaviors, and skepticism toward information on social media
The development and reform of public health in China from 1949 to 2019
Differences in Rural and Urban Health Information Access and Use
Entextualizing high energy texts
The Development Strategy of Home-Based Exercise in China Based on the SWOT-AHP Model
The increasing burden and complexity of multimorbidity
Healthy Children’s Knowledge and Perception on Cancer
User engagement with online news
Everybody wants some
Which social media posts generate the most buzz? Evidence from WeChat
Young People, Digital Media, and Engagement
The impact of polices on government social media usage
The media and the literacies
Self-Management
Does Media Literacy Help Identification of Fake News? Information Literacy Helps, but Other Literacies Don't
| Citation velocity | historical |
|---|---|
| Highly cited | No |