The Online Ordering Behaviors among Participants in the Oklahoma Women, Infants, and Children Program

A Cross-Sectional Analysis

Dados Bibliográficos

ID15469847
AutoresQi Zhang (0009-0000-5229-2496, Old Dominion University, autor correspondente), Kayoung Park (0000-0003-3876-3364, Old Dominion University), Junzhou Zhang (0000-0001-7049-1931, Montclair State University), Chuanyi Tang (0000-0002-7203-2664, Old Dominion University)
Ano2022
Volume19
Fascículo3
Páginas1805-1805
Data de publicação2022-02-05
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInternational Journal of Environmental Research and Public Health (JOURNAL)
Identificadores do periódicoISSN: 1661-7827 • E-ISSN: 1660-4601
EditoraMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph19031805
PMID35162828
OpenAlexW4210498941
IdiomaEN
Citações recebidas2
Referências citadas4

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants' food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed WIC benefits in XYZ stores during the study period, which was 1 July to 31 December 2020. This period was during the COVID-19 pandemic but after the temporary lockdown in Oklahoma had been lifted. Descriptive statistics were estimated for WIC OO households' adoption behaviors and their orders. The Cox proportional hazard model and zero-truncated negative binomial regression were applied to examine the relationship between participants' socio-demographics and the length of time between 1 July 2020, and their first OO, as well as the number of WIC online orders. About 80% of these online orders were picked up without any changes. Minority households had a significantly longer time before adopting their first OO (hazard ratio (HR) p 1, p p = 0.007). OO adoption varied across socio-demographics. More efforts are needed to ensure equal access and adoption of WIC OO

Cross-sectional study · Developmental psychology · Environmental health · Sociology · Child Development and Digital Technology · Demography · Education, Sociology, Communication Studies · Gender and Technology in Education · Medicine · Psychology