Perceptions of Harmfulness of Heated Tobacco Products Compared to Combustible Cigarettes among Adult Smokers in Japan

Findings from the 2018 ITC Japan Survey

Datos Bibliográficos

ID15470535
AutoresShannon Gravely (0000-0001-5224-9105, University of Waterloo, autor de correspondencia), Geoffrey T Fong (0000-0001-9098-6472, Ontario Institute for Cancer Research), Edward Sutanto (0000-0002-8852-5770, Roswell Park Comprehensive Cancer Center), Ruth Loewen (0000-0001-6110-1233, University of Waterloo), Janine Ouimet (University of Waterloo), Steve S Xu (0000-0001-9095-2870, University of Waterloo), Anne C K Quah (0000-0002-5303-8884, University of Waterloo), Mary E Thompson (0000-0003-2354-8880, University of Waterloo), Christian Boudreau (0000-0003-2220-9246, University of Waterloo), Grace Li (0000-0003-0355-0596, University of Waterloo), Maciej Ł Goniewicz (0000-0001-6748-3068, Roswell Park Comprehensive Cancer Center), Itsuro Yoshimi (0000-0002-2941-0818, National Cancer Centre Japan), Yumiko Mochizuki (Japan Cancer Society), Tara Elton‐Marshall (0000-0002-1674-8588, Western University), Tara Elton-Marshall (Centre for Addiction and Mental Health), James F Thrasher (0000-0001-6418-4863, University of South Carolina), Takatoshi Tabuchi (0000-0002-1050-3125, Osaka International Cancer Institute)
Año2020
Volumen17
Número7
Páginas2394-2394
Fecha de publicación2020-04-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInternational Journal of Environmental Research and Public Health (JOURNAL)
Identificadores de la revistaISSN: 1661-7827 • E-ISSN: 1660-4601
EditorialMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph17072394
PMID32244619
OpenAlexW3014433638
IdiomaEN
Citas recibidas18
Referencias citadas24

In Japan, the tobacco industry promotes heated tobacco products (HTPs) as a reduced-risk tobacco product. This study examines: (1) smokers' harm perceptions of HTPs relative to combustible cigarettes; (2) differences in relative harm perceptions between exclusive smokers and smokers who use HTPs (concurrent users) and between concurrent users based on frequency of product use; and (3) if smokers who were exposed to HTP advertising hold beliefs that are consistent with marketing messages of lower harmfulness. This cross-sectional study included 2614 adult exclusive cigarette smokers and 986 concurrent users who reported their perceptions of harmfulness of HTPs compared to cigarettes, as well as their exposure to HTP advertising in the last six months. Among all smokers, 47.5% perceive that HTPs are less harmful than cigarettes, 24.6% perceive HTPs to be equally as harmful, 1.8% perceive HTPs as more harmful, and 26.1% did not know. Concurrent users are more likely than exclusive smokers to believe that HTPs are less harmful (62.1% versus 43.8%, p p p ≤ 0.001). Believing that HTPs are less harmful than cigarettes was associated with noticing HTP advertising on TV ( p = 0.0005), in newspapers/magazines ( p = 0.0001), on posters/billboards ( p p p p p = 0.04). HTP users were significantly more likely than non-HTP users to believe that HTPs are less harmful than cigarettes, with this belief being more prominent among frequent users. Smokers who have been exposed to HTP advertising were more likely to perceive HTPs as less harmful than cigarettes

Environmental health · Harm · Perception · Tobacco product · Behavioral Health and Interventions · Demography · Medicine · Psychology · Risk Perception and Management · Smoking Behavior and Cessation · Social Psychology