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The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food

Bibliographic Data

ID15470568
AuthorsHaroon Qasim (0000-0002-1401-4759, China University of Geosciences, corresponding author), Liang Yan (0000-0002-7165-2562, China University of Geosciences, corresponding author), Rui Guo (0000-0002-0762-839X, China University of Geosciences), Amer Saeed (0000-0002-5094-0821, University of Management and Technology), Badar Nadeem Ashraf (0000-0001-5750-6414, East China Jiaotong University)
Year2019
Volume16
Issue7
Pages1106-1106
Publication date2019-03-28
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph16071106
PMID30925666
OpenAlexW2925312270
LanguageEN
Citations received27
References cited85

Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers' behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities

Business · Consumption (sociology · Economics · Identity (music · Microeconomics · Production (economics · Sociology · Statistics · Structural equation modeling · Sustainable consumption · Value (mathematics · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Organic Food and Agriculture · Psychology · Social Psychology · Marketing

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Unique citing works27
Citations per year3,86
Citation span2019 - 2026 (8)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 27
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