The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food
Bibliographic Data
| ID | 15470568 |
|---|---|
| Authors | Haroon Qasim (0000-0002-1401-4759, China University of Geosciences, corresponding author), Liang Yan (0000-0002-7165-2562, China University of Geosciences, corresponding author), Rui Guo (0000-0002-0762-839X, China University of Geosciences), Amer Saeed (0000-0002-5094-0821, University of Management and Technology), Badar Nadeem Ashraf (0000-0001-5750-6414, East China Jiaotong University) |
| Year | 2019 |
| Volume | 16 |
| Issue | 7 |
| Pages | 1106-1106 |
| Publication date | 2019-03-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph16071106 |
| PMID | 30925666 |
| OpenAlex | W2925312270 |
| Language | EN |
| Citations received | 27 |
| References cited | 85 |
Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers' behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities
Business · Consumption (sociology · Economics · Identity (music · Microeconomics · Production (economics · Sociology · Statistics · Structural equation modeling · Sustainable consumption · Value (mathematics · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Organic Food and Agriculture · Psychology · Social Psychology · Marketing
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| Unique citing works | 27 |
|---|---|
| Citations per year | 3,86 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 27 |