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Promotion of Disposable Electronic Cigarette Flavors and Topics on Twitter

Bibliographic Data

ID15484239
AuthorsLi Sun (0000-0002-9084-1318, University of Rochester), Chunliang Tao (0000-0001-7426-0727, University of Rochester), Zidian Xie (0000-0002-5149-7710, University of Rochester Medicine, corresponding author), Dongmei Li (0000-0002-9275-5886, University of Rochester Medicine, corresponding author)
Year2020
Volume17
Issue24
Pages9221-9221
Publication date2020-12-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph17249221
PMID33321714
OpenAlexW3112340478
LanguageEN
Citations received5
References cited12

Disposable electronic cigarettes (e-cigarettes) became popular among youth after the Food and Drug Administration (FDA) implemented an enforcement policy to restrict the sale of cartridge-based flavored e-cigarettes starting from February 2020 in the United States (US). We aimed to examine the flavors and topics related to disposable e-cigarettes on Twitter. The Twitter dataset, which includes 1489 tweets, was collected by the Tweepy streamapplication programming interface (API) using a keyword query from March to September 2020. The disposable e-cigarette flavors were curated from both online stores and collected tweets. Topics related to disposable e-cigarettes on Twitter were manually coded. Distributions of topics were compared between tweets from the US and tweets from non-US countries. The temporal analysis results showed a slight increase in the number of discussions over the study period. Strawberry, mango, watermelon, and mint were the most popular flavors of disposable e-cigarettes mentioned on Twitter. Almost all the tweets (97.11%) were commercial tweets, which were dominated by topics related to the product and flavor promotions. The US tweets focused more on product and flavor promotions and less on price promotions compared to non-US tweets. Our results suggest that companies exploited the limitations of legislation to promote flavors on Twitter, which could undermine public health and young people's finances if they get hooked on addictive products

Advertising · Business · Electronic cigarette · Internet privacy · Political science · Promotion (chess · Computer Science · Medicine · Smoking Behavior and Cessation

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Unique citing works5
Citations per year1
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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