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Personal and Media Factors Related to Citizens’ Pro-environmental Behavioral Intention against Haze in China

A Moderating Analysis of TPB

Bibliographic Data

ID15499496
AuthorsXiaodong Yang (0000-0003-0205-7556, Shandong University), Liang Chen (0000-0003-1553-2846, Sun Yat-sen University, corresponding author), Lai Wei (0000-0001-5451-5059, Shandong University), Qi Su (0000-0002-6490-686X, Shandong University)
Year2020
Volume17
Issue7
Pages2314-2314
Publication date2020-03-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph17072314
PMID32235472
OpenAlexW3013502760
LanguageEN
Citations received17
References cited58

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns

China · Control (management · Moderation · Personality · Regulatory focus theory · Theory of planned behavior · Behavioral Health and Interventions · Climate Change Communication and Perception · Environmental Education and Sustainability · Psychology · Social Psychology

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Unique citing works17
Citations per year3,4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17

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