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A Layered Adopter-Structure Model for the Download of Covid-19 Contact Tracing Apps

A System Dynamics Study for mHealth Penetration

Bibliographic Data

ID15499994
AuthorsMakoto Niwa (0000-0002-2355-1222, Nippon Shinyaku (Japan)), Yeongjoo Lim (0000-0003-2740-5537, Ritsumeikan University), Shintaro Sengoku (0000-0001-8008-3667, The University of Tokyo), Kota Kodama (0000-0002-2360-2034, Ritsumeikan University, corresponding author)
Year2022
Volume19
Issue7
Pages4331-4331
Publication date2022-04-04
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph19074331
PMID35410014
OpenAlexW4223447179
LanguageEN
References cited9

(1) Background: Contact tracing and notification apps for coronavirus disease 2019 (COVID-19) are installed on smartphones and are intended to detect contact with another person's device. A high installation rate is important for these apps to enable them to be effective countermeasures against the silent transmission of diseases. However, the installation rate varies among apps and regions and the penetration dynamics of these applications are unclear. (2) Methods: The download behavior of contact tracing applications was investigated using publicly available datasets. The increase in downloads was modeled using a system dynamics model derived from the product growth model. (3) Results: The imitation effects present in the traditional product growth model were not observed in COVID-19 contact tracing apps. The system dynamics model, without the imitation effect, identified the downloads of the Australian COVIDSafe app. The system dynamics model, with a layered adopter, identified the downloads of the Japanese tracing app COCOA. The spread of COVID-19 and overall anti-COVID-19 government intervention measures in response to the spread of infection seemed to result in an increase in downloads. (4) Discussion: The suggested layered structure of users implied that individualized promotion for each layer was important. Addressing the issues among users who are skeptical about adoption is pertinent for optimal penetration of the apps

Contact tracing · Coronavirus disease 2019 (COVID-19 · Disease · Download · Imitation · Infectious disease (medical specialty · Internet privacy · Operating system · Tracing · World Wide Web · Computer Science · COVID-19 Digital Contact Tracing · COVID-19 epidemiological studies · Digital Mental Health Interventions · Medicine · Psychology

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