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Impact of Point-of-Sale Tobacco Display Bans in Thailand

Findings from the International Tobacco Control (ITC) Southeast Asia Survey

Bibliographic Data

ID15506366
AuthorsLin Li (0000-0003-2896-7988, Cancer Council Victoria, corresponding author), Ron Borland (0000-0003-0059-178X, Cancer Council Victoria), Hua-Hie Yong (0000-0001-8167-6173, Cancer Council Victoria), Buppha Sirirassamee (Mahidol University), Stephen Hamann (Mahidol University), Maizurah Omar (Universiti Sains Malaysia), Anne C K Quah (0000-0002-5303-8884, University of Waterloo), Anne Quah (Department of Psychology, University of Waterloo, 200 University Avenue West, Waterloo, ON N2L 3G1, Canada)
Year2015
Volume12
Issue8
Pages9508-9522
Publication date2015-08-13
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph120809508
PMID26287219
OpenAlexW2157381055
LanguageEN
Citations received4
References cited17

In September 2005 Thailand became the first Asian country to implement a complete ban on the display of cigarettes and other tobacco products at point-of-sale (POS). This paper examined the impact of the POS tobacco display ban in Thailand, with Malaysia (which did not impose bans) serving as a comparison. The data came from the International Tobacco Control Southeast Asia Survey (2005-2011), a prospective cohort survey designed to evaluate the psychosocial and behavioral impacts of tobacco control policies. Main measures included smokers' reported awareness of tobacco displays and advertising at POS. At the first post-ban survey wave over 90% of smokers in Thailand were aware of the display ban policy and supported it, and about three quarters thought the ban was effective. Noticing tobacco displays in stores was lowest (16.9%) at the first post-ban survey wave, but increased at later survey waves; however, the levels were consistently lower than those in Malaysia. Similarly, exposure to POS tobacco advertising was lower in Thailand. The display ban has reduced exposure to tobacco marketing at POS. The trend toward increased noticing is likely at least in part due to some increase in violations of the display bans and/or strategies to circumvent them

Advertising · Business · Environmental health · Point of sale · Population · Psychosocial · Public health · Southeast asia · Tobacco control · Tobacco industry · Tobacco use · Crime, Deviance, and Social Control · Global Public Health Policies and Epidemiology · Medicine · Smoking Behavior and Cessation

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Citations per year0.4
Citation span2016 - 2022 (7)
Highly citedNo

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