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Switching to Green Lifestyles

Behavior Change of Ant Forest Users

Bibliographic Data

ID15512934
AuthorsZhaojun Yang (0000-0002-0164-1577, Xidian University), Kong Xiang-chun (Xidian University), Xiangchun Kong (Xidian University), Jun Sun (0000-0002-3545-1392, The University of Texas Rio Grande Valley), Yali Zhang (0000-0002-2599-3710, Northwestern Polytechnical University, corresponding author)
Year2018
Volume15
Issue9
Pages1819-1819
Publication date2018-08-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph15091819
PMID30142899
OpenAlexW2888755152
LanguageEN
Citations received15
References cited35

Ant Forest is an emerging mobile application platform that engages people in environment-friendly behavior with fragmented time and helps them cultivate ecological awareness and habit. Users grow virtual trees on the platform with the energy saved from daily low-carbon activities, and Ant Forest plants real saplings in desertified areas when the "trees" become big enough. Facilitating the public's participation in such green welfare, Ant Forest is a new-generation persuasive system with functions like social media and gamification. In addition to perceived persuasiveness in the existing literature, this study includes sense of achievement and perceived entertainment as extrinsic and intrinsic motivations, respectively, to explain people's continuous use of such a system and consequent behavior change. The results of a survey suggest that primary task support, perceived credibility, and perceived social support associated with Ant Forest positively affect the user's continuance intention through the mediation of perceived persuasiveness, sense of achievement, and perceiving entertaining. Furthermore, perceived persuasiveness and continuance intention lead to ultimate behavior change. The findings suggest the importance of both persuasive and motivational considerations in the implementation of new-generation persuasive systems to make them effective in the long run

ANT · Biology · Animal and Plant Science Education · Behavioral Health and Interventions · Insect and Arachnid Ecology and Behavior · Psychology · Ecology

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Unique citing works15
Citations per year2,14
Citation span2019 - 2025 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 15

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