Creativity discourses as a normative device in corporate offshoring
Bibliographic Data
| ID | 15538899 |
|---|---|
| Authors | Andi Burris (Royal Holloway University of London, corresponding author) |
| Year | 2017 |
| Volume | 13 |
| Issue | 3 |
| Pages | 263-276 |
| Publication date | 2017-05-18 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Critical Perspectives on International Business (JOURNAL) |
| Journal identifiers | ISSN: 1742-2043 • E-ISSN: 1758-6062 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/cpoib-10-2015-0047 |
| OpenAlex | W2615028608 |
| Language | EN |
| Citations received | 2 |
| References cited | 26 |
Purpose The purpose of this paper is to apply a postcolonial perspective on the findings from ethnographic research in a multi-national corporation in Shanghai and shed light on the ways that western creativity narratives are deployed as a means to mobilise and transform workers into self-governing, obedient corporate subjects. Design/methodology/approach The research applied ethnographic approaches to understand how creativity narratives are enacted in cross-cultural settings. Findings Creativity discourses in China often provoke anxieties around national capacity, economic growth and indigenous innovation. Locally trained knowledge workers in China are often assessed as less creative than their western counterparts and the reason attributed to cultural, pedagogical and political differences. However, these factors are not static in China’s fluid economic landscape and neither do Chinese workers uniformly accept that they are less creative. Originality/value This paper sheds light on a previously unexamined aspect of dominant western creativity discourses, which may be useful in future work amongst practitioners in international business settings
China · Creative industries · Creativity · Ethnography · Guanxi · Indigenous · Narrative · Normative · Originality · Political science · Politics · Public relations · Social science · Sociology · Value (mathematics · Anthropology · International Student and Expatriate Challenges · Language, Metaphor, and Cognition · Law · Management and Organizational Studies
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Discipline and Punish
How Creativity is Changing China
Digital Workers of the World Unite! A Framework for Critically Theorising and Analysing Digital Labour
The Subject and Power
Deepening, broadening and re-asserting a postcolonial interrogative space in organization studies
A new modernity
Fracturing the Real-Self?Fake-Self Dichotomy
The Return to Second-class Citizenship in China
Performing Cultures in the New Economy
The English model of creativity
Positive Psychology, Ethnocentrism, and the Disguised Ideology of Individualism
Cultural Hegemony and the Race-Definition Process in Chinatown, Vancouver
Practices of global capital
The Grand Titration
The (mis)representation of customer service
Production, identity, and democracy
| Citations per year | 0.22 |
|---|---|
| Citation span | 2017 - 2019 (3) |
| Highly cited | No |