Promoting sustainable palm oil in supply chain strategy
A food business case study
Bibliographic Data
| ID | 15543788 |
|---|---|
| Authors | Emel Kasim (corresponding author), Johanna Stöhr (0000-0002-8668-6415), Christian Herzig (0000-0002-4480-1091) |
| Year | 2021 |
| Volume | 16 |
| Issue | 3/4 |
| Pages | 550-571 |
| Publication date | 2021-01-13 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Qualitative Research in Organizations and Management An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 1746-5648 • E-ISSN: 1746-5656 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/qrom-03-2020-1907 |
| OpenAlex | W3118401410 |
| Language | EN |
| Citations received | 5 |
| References cited | 71 |
Purpose The study aims to enhance our understanding of strategizing sustainable palm oil at company level and to bridge the gap between strategy formulation and implementation. In this case-based study, the way a food company is tackling the challenges faced during the promotion and incorporation of sustainable palm oil into core business strategy is explored. By taking a strategy-as-practice approach, this research sheds light on the microlevel activities and the role of formulated plans, implemented actions and engagement in activities. Design/methodology/approach An ethnographic case study was carried out using participant observation, semi-structured interviews, informal interviews and documentary review. Findings The findings demonstrate the complexity of implementing a sustainability strategy for a controversial commodity such as palm oil in supply chains. External pressure was one of the most important drivers for taking action regarding environmental and social sustainability issues. Moreover, formulating and implementing supply chain strategies for sustainable palm oil required effective communication and collaboration between different departments within the organization. Research limitations/implications Although important insights were obtained through this six-month long ethnographic case study, additional valuable information could have been obtained if the research had been carried out for longer. Practical implications The paper includes implications for strategizing sustainability at company level from a strategy-as-practice perspective. Originality/value Through this study, a better understanding of the challenges faced from the downstream perspective in sustaining food supply chains can be obtained
Business · Commodity · Knowledge management · Originality · Participant observation · Political science · Process management · Promotion (chess · Qualitative research · Sociology · Supply chain · Sustainability · Computer Science · Global trade, sustainability, and social impact · Oil Palm Production and Sustainability · Sustainable Supply Chain Management · Marketing
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Pathways for advancing the scholarship on transformation towards a sustainable and equitable community
Conceptualisation of sustainable consumer behaviour
Ethnography, Reality, and Truth: The Vital Need for Studies of ‘How Things Work’ in Organizations and Management
Strategy-as-Practice
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Ethnography as Work: Some Rules of Engagement
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Contesting legitimacy of voluntary sustainability certification schemes
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Creating legitimacy in global private governance
Document Analysis as a Qualitative Research Method
Framing sustainability
Commodifying sustainability
Strategizing
Strategy as Practice
Completing the Practice Turn in Strategy Research
Three Approaches to Qualitative Content Analysis
| Citations per year | 1 |
|---|---|
| Citation span | 2021 - 2024 (4) |
| Highly cited | No |