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How effective is the European Union energy label? Evidence from a real-stakes experiment

Bibliographic Data

ID15544873
AuthorsMark Andor (0000-0003-1075-8707, RWI – Leibniz Institute for Economic Research), Andreas Gerster (0000-0001-8539-9839, University of Mannheim, corresponding author), Lorenz Götte (University of Bonn)
Year2019
Volume14
Issue4
Pages044001-044001
Publication date2019-03-20
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEnvironmental Research Letters (JOURNAL)
Journal identifiersISSN: 1748-9326 • E-ISSN: 1748-9326
PublisherIOP Publishing (PUBLISHER • GB)
DOI10.1088/1748-9326/ab05fe
OpenAlexW2923191803
LanguageEN
References cited1

Imperfect information and inattention can lead consumers to undervalue the energy efficiency of products, contributing to growing environmental problems and climate change. To nudge individuals towards energy efficiency, environmental certification schemes, such as the European Union (EU) energy label, present grade-like efficiency classes. In a real-stakes randomized controlled trial, we contrast this approach with a control condition that gives no energy-related information and an alternative treatment condition that provides detailed information on the lifetime cost of energy-using durables. Our results show that the EU energy label does not increase demand for energy-efficient products over a control condition. By contrast, lifetime-cost information increases the willingness-topay for energy efficiency considerably

Certification · Contrast (vision · Control (management · Economics · Efficient energy use · Energy (signal processing · Energy policy · Environmental economics · European union · International trade · Microeconomics · Perfect information · Renewable energy · Willingness to pay · Computer Science · Energy Efficiency and Management · Energy, Environment, and Transportation Policies · Engineering · Environmental Sustainability in Business

  • Nudge

    Open Access•Richard V Adkisson•The Social Science Journal•2008

Citation velocityhistorical
Highly citedNo

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