Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung, Bali

Bibliographic Data

ID15701666
AuthorsIda Ayu Anggreni Suryaningsih (Udayana University), I Gusti Ayu Oka Suryawardani (0000-0001-6602-7060, Udayana University)
Year2021
Volume11
Issue2
Pages387-406
Publication date2021-10-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJurnal Kajian Bali (Journal of Bali Studies (JOURNAL)
Journal identifiersISSN: 2088-4443 • E-ISSN: 2580-0698
PublisherUniversitas Udayana (PUBLISHER)
DOI10.24843/jkb.2021.v11.i02.p08
OpenAlexW3210501677
LanguageEN
Citations received2
References cited2

The Covid-19 pandemic has had an impact on the tourism industry around the world. In Bali, the impact of the Covid-19 pandemic resulted in the tourism industry, especially the hotel business being very down. Badung Regency, which is a barometer for Bali tourism as well as having the highest number of star hotels in Bali, has been hit hard by the Covid-19 situation. This research data collection method through distributing questionnaires online using google form. The number of star hotels in this study were 30 sample hotels. The samples in this study are grouped into two clusters, namely (1) stars hotel cluster 1,2,3, (2) stars hotel cluster 4 and 5. The results show that the efforts made by star hotels in each cluster are quite diverse, the grouping of these efforts is divided into several categories, among others, marketing, finance, human resources and CHSE-based health protocols

2019-20 coronavirus outbreak · Business · Business administration · Cluster (spacecraft · Coronavirus disease 2019 (COVID-19 · Geography · Hotel industry · Infectious disease (medical specialty · Pandemic · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2 · Tourism · Community-based Tourism Development and Sustainability · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing · Medicine · Virology

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