Strategi Growth-Oriented dalam Pengembangan Desa Wisata Aan di Kabupaten Klungkung Bali

Bibliographic Data

ID15701675
AuthorsAnak Agung Alit Juliarta (Udayana University), Anak Agung Alit Juliarta Anak Agung Alit Juliarta, Made Antara (0000-0002-2357-6892, Udayana University), Ida Bagus Ketut Surya (0000-0002-6426-5302, Udayana University)
Year2023
Volume13
Issue1
Pages197-215
Publication date2023-04-16
Open AccessYes
TypeARTICLE
VenueJurnal Kajian Bali (Journal of Bali Studies (JOURNAL)
Journal identifiersISSN: 2088-4443 • E-ISSN: 2580-0698
PublisherUniversitas Udayana (PUBLISHER)
DOI10.24843/jkb.2023.v13.i01.p10
OpenAlexW4366214049
LanguageEN
References cited3

The study aims to formulate an effective development strategy for Aan Village by identifying strengths, weaknesses, opportunities, and threats. Aan tourism Village with a diversity of attractions should be well developed using an appropriate strategy. The study used a qualitative approach where the researcher became the research instrument. Data collection techniques used were observations, interviews, documentation, and triangulation techniques to check the credibility of the data. It was found that Aan Village has several potential tourist attractions such as landscapes, waterfall, river, culture, art, and history. The study found that growth-oriented strategies are suitable to be implemented in Aan tourism village which includes backward integration, forward integration, horizontal integration, market penetration, market development, and product development. Implementing those grand strategies will help Aan village meet the needs of the tourists who, based on the recent trend, demand nature, eco, wellness, and adventure concepts

Adventure · Business · Cartography · Credibility · Documentation · Geography · Political science · Tourism · Triangulation · Community-based Tourism Development and Sustainability · Computer Science · Diverse Aspects of Tourism Research · Marketing · SMEs Development and Digital Marketing

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