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Pengembangan Even Pariwisata Berkelanjutan di Ubud Bali

Bibliographic Data

ID15701689
AuthorsLuh Yusni Wiarti (0000-0003-1345-0601, Politeknik Pariwisata Bali), Dewa Ayu Made Lily Dianasari (0009-0004-8848-5272, Politeknik Pariwisata Bali), Nyoman Dini Andiani (0000-0002-9580-6140, Universitas Pendidikan Ganesha), Fitria Earlike Anwar Sani (Universitas Merdeka Malang), Fitria Earlike Anwar Sani Fitria Earlike Anwar Sani
Year2023
Volume13
Issue2
Pages439-468
Publication date2023-11-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJurnal Kajian Bali (Journal of Bali Studies (JOURNAL)
Journal identifiersISSN: 2088-4443 • E-ISSN: 2580-0698
PublisherUniversitas Udayana (PUBLISHER)
DOI10.24843/jkb.2023.v13.i02.p04
OpenAlexW4388299785
LanguageEN
References cited10

This research aims to determine the priority of sustainable tourism event development strategies in Ubud-Bali with an Analytical Hierarchy Process (AHP). The concept of sustainable tourism supported by the Grand Theory Event was used as a foundation in processing in-depth interview data with Penta helix experts, resulting in nine criteria and four alternative strategies. The results showed several strategies to develop sustainable events in Ubud: improving destination image, preserving local culture, increasing global networking, and developing green events. All of these are supported by increasing the network and image of Ubud as an environmentally friendly event destination. The novelty is that the resulting strategic priorities have considered environmental aspects, local culture, and community interests in Ubud. As an implication, the result can be used as a practical guide for tourism stakeholders in developing sustainable tourism events not only in Bali but also in Indonesia and around the world

Analytic hierarchy process · Business · Environmental planning · Environmental resource management · Event (particle physics · Geography · Novelty · Operations research · Political science · Sustainable development · Sustainable tourism · Tourism · Community-based Tourism Development and Sustainability · Engineering · Environmental Science · Psychology · SMEs Development and Digital Marketing · Strategic Planning and Analysis

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Highly citedNo

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