Personalized Marketing of Health Products the 21st Century Way
Bibliographic Data
| ID | 15745179 |
|---|---|
| Authors | Joseph Turow (University of Pennsylvania, corresponding author), Robert Gellman, Judith Turow (University of Pennsylvania) |
| Year | 2007 |
| Volume | 9 |
| Issue | 3 |
| Pages | 206-209 |
| Publication date | 2007-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The AMA Journal of Ethic (JOURNAL) |
| Journal identifiers | ISSN: 2376-6980 • E-ISSN: 2376-6980 |
| Publisher | American Medical Association (PUBLISHER • US) |
| DOI | 10.1001/virtualmentor.2007.9.3.pfor1-0703 |
| PMID | 23217933 |
| OpenAlex | W33222665 |
| Language | EN |
Health marketers use a number of means to collect information about consumers, which when combined with health record information, could constitute a violation of patient privacy. Virtual Mentor is a monthly bioethics journal published by the American Medical Association
Business · Pharmaceutical industry and healthcare · Marketing
| Highly cited | No |
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