Market orientation, learning orientation, and innovation capabilities in SMEs
Case study from Iran's SMEs
Bibliographic Data
| ID | 15794854 |
|---|---|
| Authors | Mojtaba Rajabbeigi (Institute for the International Education of Students, corresponding author), Mostafa Moshiri (Islamic Azad University Central Tehran Branch), Hossein Safarzadeh (0000-0001-6035-9216, Islamic Azad University Central Tehran Branch) |
| Year | 2022 |
| Pages | 47753-47761 |
| Publication date | 2022-10-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Health Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2550-696X • E-ISSN: 2550-6978 |
| Publisher | Universidad Tecnica de Manabi (PUBLISHER • EC) |
| DOI | 10.53730/ijhs.v6ns7.13389 |
| OpenAlex | W4306318412 |
| Language | EN |
| References cited | 7 |
Increasing market changes has led to a need for increased innovation and, therefore, programs of innovation in SMEs. The interrelationships among a firm’s market-orientation, learning-orientation, and innovativeness are an important research area for investigators in the literature of management, strategy, and marketing. However, most of the empirical studies were conducted in large-scale firms in developed countries and ignored small and medium-sized business (SMEs) in general, and in developing countries in particular. This paper examine the nomological relations among market-orientation, learning-orientation and innovativeness in medium-sized business (SMEs) of developing countries. The study involves a questionnaire-based survey of managers from small-sized-firms operating in Iran. These were subjected to a structural equation modeling (SEM) analysis. The results show that; firm learning-orientation positively influences firm innovativeness; firm market-orientation positively impacts firm learning orientation; firm learning-orientation mediates the relationship between firm market-orientation and firm innovativeness
Business · Developing country · Economic growth · Economics · Entrepreneurial Orientation · Entrepreneurship · Industrial organization · Market Orientation · Orientation (vector space · Scale (ratio · Structural equation modeling · Entrepreneurship Studies and Influences · Innovation and Knowledge Management · Innovation and Socioeconomic Development · Marketing
| Highly cited | No |
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