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Sustainable marketing strategies and challenges in tourism business

Bibliographic Data

ID15800370
AuthorsMuhartini Salim (0000-0001-6372-1567, University of Bengkulu, corresponding author), Syusantie Sylfia Sairdama (Universitas Satya Negara Indonesia, corresponding author), Eliyanti Agus Mokodompit (Universitas Halu Oleo, corresponding author), Bondan Seno Aji (Bank Indonesia, corresponding author), Wan Mohd Khairul Firdaus Wan Khairuldin (0000-0002-9546-139X, Sultan Zainal Abidin University, corresponding author)
Year2022
Pages6446-6450
Publication date2022-05-17
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Health Sciences (JOURNAL)
Journal identifiersISSN: 2550-696X • E-ISSN: 2550-6978
PublisherUniversidad Tecnica de Manabi (PUBLISHER • EC)
DOI10.53730/ijhs.v6ns3.7447
OpenAlexW4280620187
LanguageEN

Marketing services and goods to village generally referred as Sustainable marketing. By adding the term agricultural marketing its scope can be extended, that focus the production flow from Sustainable to urban areas. Leading to exchange between urban and Sustainable market the Sustainable marketing include distributing Sustainable specific product, price, Sustainable specific service, developing process and promotion. Sustainable marketing focus on achieving the goals of organization and satisfying the demand of customers. Due to recent increase in the Sustainable incomes for a concentrated marketing the Sustainable marketing offer a great scope. The Sustainable marketing is a great part of any economy and it has a huge potential, this is why marketers recently realized a great opportunity in this developing concept

Agricultural marketing · Business · Green Marketing · Marketing management · Marketing mix · Marketing strategy · Relationship marketing · Return on marketing investment · Scope (computer science · Sustainability · Sustainable tourism · Innovation and Socioeconomic Development · Marketing

Citation velocityhistorical
Highly citedNo

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Open DOIOpen Access
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