Changing the World with a Pair of Jeans
Cotton Fiber, Environmentalism and Experiential Marketing in Present-day America
Bibliographic Data
| ID | 16776912 |
|---|---|
| Authors | Bodil Birkebæk Olesen (Bodil Birkebæk Olesen is a postdoctoral Fellow at the Department of Anthropology, Aarhus University. Her broad research interests in art and material culture and economic anthropology include publications on textile production, consumption and trade, as well as museums, and domestic interiors. She has carried out fieldwork in West Africa and the United States., corresponding author) |
| Year | 2011 |
| Volume | 9 |
| Issue | 1 |
| Pages | 12-25 |
| Publication date | 2011-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | TEXTILE (JOURNAL) |
| Journal identifiers | ISSN: 1475-9756 • E-ISSN: 1751-8350 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.2752/175183511x12949158771356 |
| OpenAlex | W2332416436 |
| Language | EN |
| Citations received | 1 |
| References cited | 13 |
This article discusses the so-called “denim drive,” an annual event in which Americans are given the opportunity to donate their old pairs of jeans, which are processed into eco-friendly insulation and used in charity projects. It discusses the emphasis on environmental concerns that is central to the drives, as well as the concerns of the main actors behind them. It also gives detailed attention to the physical, chemical and mechanical properties of cotton fiber and the transformations and applications that allow jeans to be processed into insulation. Exploring the links between the properties and transformations of cotton fibers that form the material underpinnings of the denim drives, it shows how the immense popularity of “the American uniform” facilitates the denim drives in surprising ways, which include matter as well as meaning
Aesthetics · Architectural engineering · Art · Business · Composite material · Denim · Environmentalism · Epistemology · Event (particle physics · Experiential learning · Fiber · Meaning (existential · Physics · Political science · Popularity · Sociology · Adventure Sports and Sensation Seeking · Crafts, Textile, and Design · Engineering · Fashion and Cultural Textiles · Law · Materials Science · Philosophy · Marketing
| Citations per year | 0.07 |
|---|---|
| Citation span | 2012 - 2012 (1) |
| Highly cited | No |