The Trap Of Stereotypes In Romanian Commercials Involving Seniors
Bibliographic Data
| ID | 16814902 |
|---|---|
| Authors | Elena Maria Emandi (Ştefan cel Mare University of Suceava, corresponding author) |
| Year | 2014 |
| Volume | 13 |
| Issue | 1 |
| Pages | 152-162 |
| Publication date | 2014-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gender Studies (BOOK_SERIES) |
| Journal identifiers | ISSN: 1583-980X • E-ISSN: 2286-0134 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/genst-2015-0011 |
| OpenAlex | W962136183 |
| Language | EN |
| References cited | 3 |
This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes
Advertising · Connection (principal bundle · Dimension (graph theory · Geography · Linguistics · Point (geometry · Romanian · Sociology · Trap (plumbing · Work (physics · Consumer Behavior in Brand Consumption and Identification · Gender Studies · Media, Gender, and Advertising · Philosophy · Psychology · Social Psychology
| Highly cited | No |
|---|