Contrapropaganda

Aplicação da estratégia negativa nos cartazes das eleições legislativas e presidenciais portuguesas de 2001 a 2016

Bibliographic Data

ID16823973
AuthorsISCSP ISCSP (corresponding author), Raphaël Baptista (0000-0001-5094-1886)
Year2018
Volume2
Issue26
Pages105-121
Publication date2018-05-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEstudos em Comunicação (JOURNAL)
Journal identifiersISSN: 1646-4923 • E-ISSN: 1646-4974
PublisherUniversidade da Beira Interior (PUBLISHER • PT)
DOI10.20287/ec.n26.v2.a08
OpenAlexW2806412732
LanguageEN
References cited11

The present research focuses on the importance of counterpropaganda in a democratic environment, as well as the adoption and betting on political posters in Portuguese electoral campaigns as "a way to better understand the present, the functioning and the characteristics of contemporary time"(Monteiro, 2013 , p.15). The objective of the research is to understand the strategy and specificities present in counterpropagandistic posters. To meet this objective, we rely on the mixed method: content analysis (286 posters); semiological analysis (54 counterpropagandistic posters). The results show the predominance of this technique by smaller parties and an increase in the use of counterpropagandistic posters

Art · Democracy · Humanities · Linguistics · Political science · Politics · Portuguese · Law · Media Studies and Communication · Philosophy · Social Media and Politics

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Open DOIOpen Access