Experiences of self-gifting luxury fashion during the Covid-19 pandemic
Bibliographic Data
| ID | 16898657 |
|---|---|
| Authors | Samiha Alloub (0009-0006-0702-4832, University of the Arts London), Soljana Çili (0000-0001-6137-0855, University College London) |
| Year | 2026 |
| Volume | 13 |
| Issue | 1 |
| Pages | 79-100 |
| Publication date | 2026-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Fashion Style & Popular Culture (JOURNAL) |
| Journal identifiers | ISSN: 2050-0726 • E-ISSN: 2050-0734 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/fspc_00292_1 |
| OpenAlex | W4407163522 |
| Language | EN |
| References cited | 51 |
Consumer behaviour is known to change during trying times as consumption has implications for the self. In fact, the beginning of the COVID-19 pandemic saw a rise in self-gifting. Adopting a psychological lens, this novel study explored females’ experiences of self-gifting luxury fashion during the pandemic. Given the under-researched area, an exploratory qualitative approach was adopted and interpretative phenomenological analysis was used to understand participants’ experiences. A homogenous sample of four females were interviewed using semi-structured interviews to elicit rich data. Findings demonstrated that self-gifting of luxury fashion during the pandemic was a complex phenomenon that seemed to contribute to participants’ psychological well-being. The discussion links and extends the literature on self-gifting, luxury consumer behaviour and consumption during trying times. It highlights implications for academic research, individuals, brands and retailers
2019-20 coronavirus outbreak · Advertising · Art · Business · Coronavirus disease 2019 (COVID-19) · Pandemic · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) · Consumer Behavior in Brand Consumption and Identification · Consumer Perception and Purchasing Behavior · Fashion and Cultural Textiles · Medicine · Virology
Positive psychology in a pandemic
Impact of Covid-19 on consumer behavior
Symbolic Self-Completion, Attempted Influence, and Self-Deprecation
Reaction to the Covid-19 Pandemic
Pleasure principles
Measuring perceptions of brand luxury
The three meanings of meaning in life
Mental health before and during the Covid-19 pandemic in two longitudinal UK population cohorts
Abnormality as a positive characteristic
Know Thyself and Become What You Are
The Causes and Consequences of a Need for Self-Esteem
Narrative Identity
Self-discrepancy
Impact of Covid-19 pandemic on mental health in the general population
Psychological wellbeing, memories, and future thoughts during the Covid-19 pandemic
Well-being in cultures of choice
Self-efficacy
Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being
‘It’s like… it’s me’
Self-Concept in Consumer Behavior
Why Do People Need Self-Esteem? A Theoretical and Empirical Review
Understanding the links between positive psychology and fashion
Psychological antecedents of conspicuous consumption
A qualitative exploration of mood-regulatory self-gift behaviors
Mood-regulatory self-gifts
Promoting and protecting mental health as flourishing
Getting a life
Self-Gifts
Valuing Things
Possessions and the Extended Self
The Sacred and the Profane in Consumer Behavior
The Experiential Aspects of Consumption
Donations to Charity as Purchase Incentives
| Highly cited | No |
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