Antecedents of Tourists’ Intentions to Visit in the Context of Coffee Tourism

Bibliographic Data

ID16900001
AuthorsUsep Suhud (0000-0002-1728-0737, State University of Jakarta), Mamoon Allan (0000-0002-0476-9293, University of Jordan), Vanessa GAFFAR (0000-0003-3304-8679)
Year2022
Volume13
Issue2
Pages324
Publication date2022-03-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Environmental Management and Tourism (JOURNAL)
Journal identifiersISSN: 2068-7729 • E-ISSN: 2068-7729
PublisherSC ASERS SRL (PUBLISHER)
DOI10.14505/jemt.v13.2(58).03
OpenAlexW4313000696
LanguageEN
Citations received1

Coffee plantations have been promoted by owners and local governments as tourism destinations in Indonesia. This study measures factors that influence tourists’ intentions to visit coffee plantations as a tourism destination by employing destination image, novelty seeking, experience, and perceived value as predictors. Data were collected using an online survey. This study was conducted in Jakarta, Indonesia, and participants (N = 235) were selected using a convenient sampling method. Data were analyzed using exploratory factor analysis and structural equation modeling to test the hypotheses. In total, there were eight hypotheses, and six were significant. Tourist experience had an impact on destination image, and tourist experience and novelty seeking affected visit intention. Additionally, destination image and novelty seeking influenced perceived value. This study broadens the understanding of coffee tourism, village tourism, and agrotourism

Advertising · Business · Destination Image · Destinations · Exploratory factor analysis · Geography · Novelty · Novelty seeking · Structural equation modeling · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing

Tools

Open DOI