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A Systematic Guide for Conducting Thematic Analysis in Qualitative Tourism Research

Bibliographic Data

ID16900366
AuthorsKevin Fuchs (0000-0003-3253-5133, Prince of Songkla University, corresponding author)
Year2023
Volume14
Issue6
Pages2696
Publication date2023-09-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Environmental Management and Tourism (JOURNAL)
Journal identifiersISSN: 2068-7729 • E-ISSN: 2068-7729
PublisherSC ASERS SRL (PUBLISHER)
DOI10.14505/jemt.v14.6(70).17
OpenAlexW4387232536
LanguageEN
Citations received7
References cited20

Thematic analysis is a widely used method for analyzing qualitative data in social sciences research. This research article provides a step-by-step guide on conducting thematic analysis manually, emphasizing the importance of understanding the process for researchers seeking a deeper grasp of the nuances involved. The article highlights the key steps, including familiarizing oneself with the data, generating initial codes, searching for themes, reviewing and refining them, defining and naming the themes, and producing a final report. Through iterative reading, note-taking, and coding techniques, researchers can delve deep into the data, capture meaningful details, and uncover rich insights. Thematic analysis offers a valuable avenue for developing theoretical understanding, generating nuanced interpretations, and contributing to knowledge advancement in tourism research. The article also discusses the relevance and adaptability of thematic analysis in various qualitative research designs and methodologies. By prioritizing transparency, rigor, and a manual coding approach, researchers can ensure the validity and reliability of their thematic analysis, leading to robust and insightful findings

Data science · GRASP · Management science · Political science · Qualitative research · Social science · Sociology · Thematic analysis · Thematic map · Thematic structure · Tourism · Computer Science · Engineering · Organizational and Employee Performance · Organizational Leadership and Management Strategies

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Unique citing works7
Citations per year3,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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