Antecedents of Revisit Intention of Thai Cultural Tourist in Thailand
Bibliographic Data
| ID | 16900431 |
|---|---|
| Authors | Thanat KORNSUPHKIT (Bansomdejchaopraya Rajabhat University), Sarana PHOTCHANACHAN (0000-0001-5916-0250, Shinawatra University), Kitti CHAROERNPORNPANICHKUL (0009-0009-4580-134X, Rangsit University), Chaveewan SHOOSANUK (0009-0005-9438-0685), Ampon SHOOSANUK (0000-0002-3614-1062) |
| Year | 2024 |
| Volume | 15 |
| Issue | 1 |
| Pages | 129 |
| Publication date | 2024-02-29 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Environmental Management and Tourism (JOURNAL) |
| Journal identifiers | ISSN: 2068-7729 • E-ISSN: 2068-7729 |
| Publisher | SC ASERS SRL (PUBLISHER) |
| DOI | 10.14505/jemt.v15.1(73).11 |
| OpenAlex | W4392362949 |
| Language | EN |
| References cited | 13 |
The objectives of this research are (1) to develop the causal relationship model for antecedents of revisit intention of Thai cultural tourist in Thailand and (2) to validate the causal relationship model of antecedents of revisit intention of Thai cultural tourist in Thailand with empirical data. This research adopts quantitative research utilizing a questionnaire as a tool to collect data from 416 Thai cultural tourists. This research employed non-probability sampling with quota sampling. Statistical analysis includes frequency, percentage, mean, standard deviation, and structural equation modeling. The findings of the study revealed that (1.1) travel motivation, novelty seeking and destination image positively influence the memorable experiences of Thai cultural tourist in Thailand; (1.2) travel motivation, novelty seeking, destination image and memorable experiences positively affect the satisfaction of Thai cultural tourist in Thailand; (1.3) memorable experiences and satisfaction have a positive impact on positive word of mouth of Thai cultural tourist in Thailand and (1.4) Memorable experiences, satisfaction and positive word of mouth positively influence the revisit intention of Thai cultural tourist in Thailand. The causal relationship model of antecedents of revisit intention of Thai cultural tourist in Thailand was consistent with empirical data
Advertising · Business · Political science · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Law · Psychology · Sport and Mega-Event Impacts · Marketing
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| Highly cited | No |
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