Beyond the Fitness

A Big Data Analysis of Home Exercisers Demand

Bibliographic Data

ID16912238
AuthorsHuilan Jin (Zhejiang Gongshang University), Tingting Chen (0000-0003-0932-9331, Zhejiang Gongshang University), Hanxiao Shi (0000-0002-5550-4586, Zhejiang Gongshang University, corresponding author)
Year2024
Volume14
Issue3
Publication date2024-07-01
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440241274533
OpenAlexW4402547606
LanguageEN
References cited12

As a new method for health knowledge dissemination, the short video has promoted the development of health communication greatly. In the context of the post-epidemic era, we selected the short home fitness video a kind of short video to guide users to do exercise at home and impart health knowledge to users as the research object, to provide suggestions on how to make better use of short videos for health communication. Liu Genghong is a home fitness coach who has gained 60 million fans in 3 months by teaching in-door aerobics originated by himself, and short home fitness videos he released are representative. We selected short home fitness videos published by Liu Genghong on Tiktok as the research sample, and obtained relevant data through crawler code. We applied a uses and gratifications approach, which is a theory about analyzing the motivation of users, to use media to analyze the collected data. The analysis result indicated that users watch the home fitness video mainly because of health cognition, personal relations, idolatry and entertainment. This study enriches the related research on health communication and shows theoretical and practical significance

Big data · Data science · Computer Science · Medicine · Physical Activity and Health · Psychology · Sport and Mega-Event Impacts · Technology Adoption and User Behaviour · Gerontology

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