The New Era of Sports Service Industry Under Digital Development
A Comprehensive Analysis of VAR and Cross-Elasticity
Bibliographic Data
| ID | 16912909 |
|---|---|
| Authors | Yang Wan (0009-0005-2701-2620, Hunan Normal University, corresponding author), Yang Zhang (0000-0001-6777-3487, University of Alabama System), Chenyang Zhao (0000-0002-9096-4094, Hunan Normal University), Te Bu (0000-0001-7901-0014, Hunan Normal University) |
| Year | 2025 |
| Volume | 15 |
| Issue | 2 |
| Publication date | 2025-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440251336002 |
| OpenAlex | W4409831606 |
| Language | EN |
| References cited | 25 |
With the advent of 5.5G, China’s sports service industry is intricately linked to digitization. Digitization propels the upgrading of sports media and information services, digitalizes sports goods sales on e-commerce platforms and online retail, and drives the digital broadcasting of sports events and virtual sports development. This study focuses on the relationship between digitization and sub-industries within the sports service industry. Utilizing Eviews 13 software, a Vector Autoregression model analyzes China’s digital industry and sports service industry data from 2015 to 2022. Findings reveal a significant Granger causal relationship between the digital industry and sports media and information services. Cross-elasticity analysis shows growing interaction between the digital industry and sports media and information services over time, implying a strengthening promotional effect on the sports service industry. This study provides empirical support for understanding the relationship between the digital industry and the sports service industry
Advertising · Business · Econometrics · Economic geography · Economics · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |