User Roles and Contribution Patterns in Online Communities
A Managerial Perspective
Bibliographic Data
| ID | 16914480 |
|---|---|
| Authors | Ezgi Akar (0000-0002-8582-2948, Bogaziçi University, corresponding author), Sona Mardikyan (0000-0001-6965-2371, Bogaziçi University) |
| Year | 2018 |
| Volume | 8 |
| Issue | 3 |
| Publication date | 2018-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/2158244018794773 |
| OpenAlex | W2888572259 |
| Language | EN |
| Citations received | 4 |
| References cited | 88 |
Online communities are one of the powerful digital sources for businesses to analyze online users’ behavioral data. In this sense, it is important for practitioners to know how to motivate community members, to keep them amused and regularly engaged in the community. But, practitioners should be aware that different user types exist in online communities, and they should understand these members’ diverse needs to manage these communities successfully and to give a better service to their members. Concordantly, this study focuses on the problem of the existence of different user types in online communities and development of different strategies for their motivation, involvement, and communication. Unlike previous studies, this study considers theories across managerial and social domains, conducts social network analysis, and considers users’ contribution patterns in an online community to identify particular user types in an online community. The study also presents motivational strategies for practitioners to keep each type of users frequently amused in online communities
Business · Internet privacy · Knowledge management · Online community · Online participation · Political science · Public relations · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Open Source Software Innovations · Psychology · Marketing
Social Network Analysis
Networks, Crowds, and Markets
Ethical issues in qualitative research on internet communities
Knowledge Collaboration in Online Communities
Some antecedents and effects of trust in virtual communities
Applying Common Identity and Bond Theory to Design of Online Communities
The Reader-to-Leader Framework
Web Site Usability, Design, and Performance Metrics
Through a Glass Darkly
Measurement and analysis of online social networks
Power-Law Distributions in Empirical Data
Advances in Group Processes, Volume 17 (Advances in Group Processes)
Introducing Cobras
Centrality in social networks conceptual clarification
Network analysis of 2-mode data
Geography of Twitter networks
Tastes, ties, and time
Forgetting of friends and its effects on measuring friendship networks
Interviewer effects in measuring network size using a single name generator
Using Social Psychology to Motivate Contributions to Online Communities
An empirical study of the driving forces behind online communities
Unpacking the social media phenomenon
Influence through social communication
Recent Developments in Role Theory
| Citations per year | 0.8 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |