User-Generated Translation Community in Online Video Streaming
The Social-Digital Dynamics of YouTube-Focused Fansubbing Channels on Bilibili
Bibliographic Data
| ID | 16914879 |
|---|---|
| Authors | Sijing Lu (0000-0001-9809-1059, University of Warwick, corresponding author) |
| Year | 2025 |
| Volume | 15 |
| Issue | 1 |
| Publication date | 2025-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440241300550 |
| OpenAlex | W4407262334 |
| Language | EN |
| References cited | 35 |
This article is inspired by the considerable popularity of subtitled translations of YouTube videos in Mandarin on Bilibili, one of the largest online video streaming sites in China. Drawing on Bourdieu’s field theory reframed for digital media, this article uses Youzimu, a YouTube-focused fan subtitling channel on Bilibili, as a case study to explore how Youzimu fosters a self-mediating network for translating YouTube videos into Mandarin, and the extent to which fan translators reproduce the original YouTube videos through their autonomous endeavors. The results indicate that Youzimu’s self-mediated network is predicated upon the ongoing exchange of diverse forms of capital, affording fan translators within the platform a degree of productive autonomy in their translation efforts. Nevertheless, the channel’s adherence to regulatory frameworks governing online streaming and the unofficially sanctioned status of YouTube within China imply a heteronomous principle of hierarchy within the fan subtitling ecosystem
Digital video · Internet privacy · Multimedia · Online community · Online video · Social dynamics · Social media · Telecommunications · World Wide Web · Computer Science · Psychology · Social Media and Politics · Artificial Intelligence
The Platform Society
Live-streaming, games and politics of gender performance
Handbook of theory and research for the sociology of education
Audienceship and community of practice
Where translation impacts
Polyphonic/Pseudo-synchronic
Weak (Cultural) Field
Youth Online Cultural Participation and Bilibili
Convergence Culture
Netnography
Evolution of User-generated Translation
The Logic of Practice
Co-creational subtitling in the digital media
Translating YouTube vlogs for a global audience
The danmaku interface on Bilibili and the recontextualised translation practice
Methodological concerns in online translation community research
Creative Industries after the First Decade of Debate
Translational and transnational queer fandom in China
Zimuzu and Media Industry in China
Chinese video streaming services in the context of global platform studies
Fan activism sustained and challenged
Understanding Thai fansubbing practices in the digital era
Qualitative research methods for the social sciences
Qualitative Data Analysis
An Invitation of Reflexive Sociology
Toward a Theory of Social Practices
| Citation velocity | historical |
|---|---|
| Highly cited | No |