How to Talk About Books on Social Media

The German-Language Social Media Reviewer Sphere on Instagram

Dados Bibliográficos

ID16914971
AutoresSven Stollfuß (0000-0002-5008-9547, Leipzig University, autor correspondente)
Ano2023
Volume13
Fascículo3
Data de publicação2023-07-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSAGE Open (JOURNAL)
Identificadores do periódicoISSN: 2158-2440 • E-ISSN: 2158-2440
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440231194461
OpenAlexW4386004047
IdiomaEN
Referências citadas33

This explorative study investigates how book readers engage on Instagram within the platform-based reviewer sphere as part of the Bookstagram community. The communicative patterns and practices of online book reviews align with the communicative infrastructure of social media. The aim is to define and describe the communicative patterns and practices of online book reviewing under the changing conditions in a social media environment. The article analyzes a sample of the German-language reviewer sphere on Instagram in order to investigate a local formation of a global community. Based on a content analysis of posts ( N = 514) from three thematic hashtags—#rezension (“review”), #buch (“book”), and #bookstagramgermany—, I will discuss the types of reviewers and analyze their content by the categories of platform affordances, imagery, textual forms, and review approach. The article contributes to the research of online book reviewing within communication and media studies by providing insight into the communication and review approaches of a niche-structured Instagram community

Affordance · German · Linguistics · Media studies · Online community · Qualitative research · Social media · Social science · Sociology · Thematic analysis · World Wide Web · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · Media Studies and Communication · Psychology