Entertainment or Engagement? An Examination of Transportation and Gender in Virtual Reality
Bibliographic Data
| ID | 16915178 |
|---|---|
| Authors | Charles Meadows (East Carolina University, corresponding author), Charles W Meadows (0000-0002-6810-8400) |
| Year | 2023 |
| Volume | 13 |
| Issue | 3 |
| Publication date | 2023-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440231192953 |
| OpenAlex | W4386123354 |
| Language | EN |
| Citations received | 1 |
| References cited | 40 |
Virtual reality (VR) promises a new world of opportunities for public health practitioners including the potential for developing more engaging health narratives. However, a limited amount of research has been conducted on the effectiveness of VR as a form of narrative persuasion. Past research has noted that mental transportation plays a role in the persuasiveness of narratives. Through an experimental design, this study sought to examine transportation in a VR simulation and determine if demographic characteristics impact an individual’s ability to be transported into a narrative. Transportation did occur in the VR simulation; however, it was not more significant than the 2D simulation. Additionally, the results revealed gender differences in transportation scores, but the social norm message did not impact the behavioral intention to refrain from texting while driving in the future. These findings highlight the potential complexities of implementing VR technologies in health communication campaigns
Advertising · Business · Entertainment · Human–computer interaction · Mental health · Narrative · Persuasion · Political science · Virtual reality · Applied Psychology · Climate Change Communication and Perception · Computer Science · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology
The Transportation Scale–Short Form (TS–SF)
How Behaviors are Influenced by Perceived Norms
Virtual Reality
Does Character Similarity Increase Identification and Persuasion?
Characteristics of narrative interventions and health effects
Using Narrative Communication as a Tool for Health Behavior Change
G*Power 3
The Constructive, Destructive, and Reconstructive Power of Social Norms
Null
The Impact of an Educational Intervention on Distracted Driving Knowledge, Attitudes, and Behaviors Among College Students
This Story Is Not for Everyone
Entertainment?Education and Elaboration Likelihood
The Attitude Base as a Moderator of the Effectiveness of Inoculation Strategy
Virtual reality storytelling as a double-edged sword
Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors
Fact or Fiction
The role of transportation in the persuasiveness of public narratives
A focus theory of normative conduct
Defining Identification
Explaining the Effects of Narrative in an Entertainment Television Program
The Extended Transportation-Imagery Model
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |