Prominent Theories on Social Media Analytics in Corporate Studies

A Systematic Literature Review

Bibliographic Data

ID16915864
AuthorsHussein Khalifa Hassan Khalifa (0000-0002-9260-480X, Universiti Putra Malaysia, corresponding author), Rosmiza Bidin (0000-0002-5723-0005, Universiti Putra Malaysia), Rosmiza binti Haji Bidin, Raihani Mohamed (0000-0001-8100-1782, Universiti Putra Malaysia), Imam Mukhlis (0000-0001-9321-9703, State University of Malang)
Year2025
Volume15
Issue4
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251384807
OpenAlexW4415389028
LanguageEN
References cited61

There are limited studies that listed theories in the social media analytics context. This research aims to investigates the up-to-date social media analytics literature in corporate studies to provide a comprehensive examination of the theories related to social media analytics by reviewing the relevant literature. A systematic literature review guided by PRISMA protocol was utilised to analyse the data. This study combined articles that investigated social media analytics theories in corporate studies. Articles published in the past two decades were selected for this systematic review. The research findings indicated that TAM1, TAM2, TAM3, UTAUT1, UTAUT2, UTAUT3, CST, DOI, ISS, ATA, DI theory, and TOE model are the most prominent theories and models that have been used in social media analytics literature. The results of this systematic review offer a list of theories and their implication to help other researchers implement more studies on social media analytics research area

Analytics · Cultural Analytics · Social media · Social media analytics · Systematic review · Big Data and Business Intelligence · Digital Marketing and Social Media · Technology Adoption and User Behaviour

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