Developing a Messaging Graphic for Storage Times of Refrigerated Ready to Eat (RTE) Foods for a Consumer Food Safety Health Campaign
Bibliographic Data
| ID | 16946804 |
|---|---|
| Authors | Delores Chambers, Delores H Chambers (Kansas State University), E Chambers (0000-0002-2480-0200, Kansas State University, corresponding author), Sandria Godwin (Tennessee State University), Alisa Doan, Alisa R Doan (Kansas State University), Sheryl Cates (0000-0001-8248-0180, RTI International) |
| Year | 2020 |
| Volume | 10 |
| Issue | 3 |
| Pages | 859-875 |
| Publication date | 2020-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Investigation in Health, Psychology and Education (JOURNAL) |
| Journal identifiers | ISSN: 2174-8144 • E-ISSN: 2254-9625 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/ejihpe10030062 |
| PMID | 34542516 |
| OpenAlex | W3082188109 |
| Language | EN |
| Citations received | 1 |
| References cited | 60 |
This study developed and evaluated risk communication messages for ready to eat (RTE) foods targeted towards consumer storage practices in a food safety health campaign. Concepts were determined from a fractional factorial design of five categories of attributes potentially present in health promotion: title, message, graphic, slogan, and icon. Consumers viewed a subset of concepts and scored how useful the concept was in remembering to throw away RTE foods that were stored too long. Regression analysis determined which combinations of message attributes were most likely to result in using the information to throw out foods, which could help prevent foodborne illness. Findings showed that for this type of information, a graphic is a critical element for the printed schematic. The slogan (i.e., a short statement similar to a jingle or tag-line in a commercial) may be important to consumers, but the icon was not important
Advertising · Business · Data mining · Food safety · Health communication · Health promotion · Icon · Infographic · Public health · Slogan · Chemistry · Communication · Computer Science · Food Safety and Hygiene · Food Supply Chain Traceability · Food Waste Reduction and Sustainability · Medicine · Nursing · Psychology · Food Science
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |