Canadian Advocacy 2.0
An Analysis of Social Media Adoption and Perceived Affordances by Advocacy Groups Looking to Advance Activism in Canada
Bibliographic Data
| ID | 17645227 |
|---|---|
| Authors | Jonathan A Obar (0000-0002-8984-751X, UUniversity of Toronto/Michigan State University, corresponding author) |
| Year | 2014 |
| Volume | 39 |
| Issue | 2 |
| Pages | 211-233 |
| Publication date | 2014-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Canadian Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0705-3657 • E-ISSN: 1499-6642 |
| Publisher | Jilin Academy of Agricultural Sciences (PUBLISHER • CN) |
| DOI | 10.22230/cjc.2014v39n2a2678 |
| OpenAlex | W2109509184 |
| Language | EN |
| Citations received | 15 |
| References cited | 26 |
One hundred and fifty-seven representatives from 63 advocacy organizations operating in Canada were surveyed to evaluate the extent to which these groups are adopting social media, and perceive that these technologies offer affordances that contribute to the advancement of activism objectives. Quantitative results of social media adoption reveal that groups are engaging with a limited selection of social media technologies (mainly Facebook and Twitter) a few times a week or more, while avoiding other options like Google+ and Tumblr. Qualitative results addressing perceived social media affordances suggest that while groups are enthusiastic about social media’s potential to strengthen outreach efforts, enable engaging feedback loops, and increase the speed of communication, they remain cautious of unproven techniques that may divert resources from strategies known to work
Affordance · Collective action · Outreach · Political science · Public relations · Social activism · Social media · Sociology · Computer Science · E-Government and Public Services · Open Source Software Innovations · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 15 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2016 - 2025 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 15 |