A Cross‐Country Investigation of Bottom‐of‐Pyramid Consumers' Tourism Preferences and Consumption Drivers and Patterns

Bibliographic Data

ID17722007
AuthorsAbhinav Srivastava (0000-0002-5734-7326, School of Cooperative Management, IRMA, “Tribhuvan” Sahkari University (Institute of National Importance) Anand Gujarat India, corresponding author), Tendai Chikweche (0000-0002-8322-2797, Western Sydney University Business School Parramatta New South Wales Australia), Hossain Mohammed (Western Sydney University Business School Parramatta New South Wales Australia)
Year2026
Volume28
Issue2
Publication date2026-03-01
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.70287
OpenAlexW7140324738
LanguageEN
References cited62

The focus of extant literature on tourism at the bottom of the pyramid is on the location of destinations in the bottom‐of‐pyramid markets and the role of the bottom‐of‐pyramid consumers as employees in the sector rather than as actual potential consumers of these services. This paper uses empirical evidence from India and Zimbabwe to identify relevant tourism formats that bottom‐of‐pyramid consumers prefer and investigate their perceptions and factors that influence them to engage with these specific tourism formats. The study contributes towards a comprehensive understanding of the determinants of tourism demand at the bottom of the pyramid, thereby expanding the ongoing debate on tourism's role in markets such as the BOP beyond the economic benefit argument

Destinations · Empirical evidence · Empirical research · Extant taxon · Perception · Tourism · Tourism geography · Innovation and Socioeconomic Development · Securities Regulation and Market Practices · Sharing Economy and Platforms

Tools

Open DOI