Dual Identities, Singular Journeys

How Working Tourists' Role Perception Shapes Place Attachment Through Memorable Tourism Experience

Bibliographic Data

ID17722015
AuthorsYelin Fang (0000-0003-1441-7096, School of Business Anhui University Hefei China, corresponding author), Yunhan Li (0009-0004-3099-8497, School of Business Anhui University Hefei China), Pingping Hou (0009-0009-9668-9650, International School of Cultural Tourism Hangzhou City University Hangzhou China), Bing Hou (0000-0002-2882-8147, School of Tourism and Cuisine Yangzhou University Yangzhou China)
Year2026
Volume28
Issue1
Publication date2026-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.70199
OpenAlexW7124178358
LanguageEN
References cited82

This paper reveals the memorable tourism experience of working tourists and its impact mechanism on place attachment and satisfaction. The impact of the memorable tourism experience on place attachment is moderated by the dual identities of working tourists. When working tourists identify themselves primarily as tourists, the influence of the memorable tourism experience on place attachment is relatively low. Conversely, when they identify themselves as wage earners, the influence is relatively high. Satisfaction partially mediates the impact of the memorable tourism experience on place attachment and is also moderated by dual identities. When working tourists consider themselves as tourists, satisfaction significantly mediates the influence. However, when they consider themselves as wage earners, satisfaction does not have a mediating effect. These findings substantially advance theoretical frameworks for working tourism while extending the applicability of memorable tourism experience concepts to working tourist populations

Perception · Place attachment · Tourism · Wage · Diverse Aspects of Tourism Research · Place Attachment and Urban Studies · Recreation, Leisure, Wilderness Management

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