Tourists' Carbon‐Neutral Intentions and Willingness to Pay Tourism Carbon Tax
Integrating the Climate Change Risk Perception Model and Attitude Framework
Bibliographic Data
| ID | 17722017 |
|---|---|
| Authors | Eunju Woo (0000-0002-1674-2661, Department of Tourism Management, College of Business Administration Pukyong National University Busan Republic of Korea), 우은주 우은주 (Pukyong National University), Hyelin Kim (0000-0002-0930-4874, William F. Harrah College of Hospitality, 4505 S. Maryland Pkwy University of Nevada Las Vegas Nevada USA), Hyelin lina Kim (University of Nevada, Las Vegas), Yeong Gug Kim (0000-0002-9904-7989, Department of Tourism Management, College of Business Administration Kangwon National University Chuncheon Republic of Korea, corresponding author) |
| Year | 2026 |
| Volume | 28 |
| Issue | 2 |
| Publication date | 2026-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1099-2340 • E-ISSN: 1522-1970 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/jtr.70316 |
| OpenAlex | W7154614802 |
| Language | EN |
| References cited | 79 |
This study developed an integrated framework that combines the climate change risk perception model and the risk perception attitude framework to explain tourists' carbon‐neutral behavior. Data were collected from 300 Korean tourists via an online survey conducted in June 2025, and structural equation modeling was conducted. The results show that experiential processes strongly influence perceived risk, whereas cognitive and sociocultural factors enhance efficacy beliefs. Perceived risk and efficacy beliefs increase the intention to engage in carbon‐neutral tourism, and efficacy beliefs directly affect the willingness to pay a tourism carbon tax. Moreover, the intention to engage in carbon‐neutral tourism is a key predictor of financial commitment. These findings highlight the psychological pathways driving pro‐environmental behavior and provide theoretical and managerial implications for promoting carbon‐neutral tourism
Climate change · Perception · Risk perception · Sociocultural evolution · Structural equation modeling · Tourism · Willingness to pay · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Environmental Sustainability in Business
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| Citation velocity | historical |
|---|---|
| Highly cited | No |