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Conceptualizing and Developing a Music Festivalscape Scale

A Mixed Methods‐Grounded Theory Across Multiple Cases

Bibliographic Data

ID17722145
AuthorsSun Huan (0009-0002-9577-8554, School of Economics and Management, Tiangong University Tianjin China), Xu Honggang (School of Tourism Management, Sun Yat‐Sen University Zhuhai China), Jinwen Tang (0000-0003-2563-1004, School of Management, Guangdong Polytechnic Normal University Guangzhou China), Tang JinWen (Guangdong Polytechnic Normal University), Wu Shaofeng (College of Tourism, Hunan Normal University Changsha China, corresponding author)
Year2026
Volume28
Issue2
Publication date2026-03-01
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.70241
OpenAlexW7134166606
LanguageEN
References cited63

Festivalscape constitutes a critical determinant of visitors' festival experiences. Existing research inadequately captures the distinct characteristics of music festivals essential for visitors' hedonic recreational experiences. Employing a mixed methods grounded theory (MM‐GT) approach, this study develops and validates a music festivalscape measurement scale. Based on data from three Midi Music Festivals (2021–2023), the research integrates qualitative insights from 23 in‐depth interviews with quantitative evidence from 1298 surveys to identify core dimensions and assess scale reliability and validity. Results indicate that music festivalscape encompasses visitors' holistic perception of tangible and intangible environmental stimuli, comprising four dimensions: site and landscape esthetics, venue and operational supports, layout and design variables, and multisensory live music experience. The resultant 19‐item scale demonstrates high reliability and validity. This research provides an empirically validated measurement tool and offers actionable recommendations for festival organizers

Grounded theory · MIDI · Perception · Recreation · Tourism · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts

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