Sumar nueve… Y analizar el resultado en el mercado televisual español
Bibliographic Data
| ID | 17723902 |
|---|---|
| Authors | María-José Pérez-Serrano (0000-0002-2190-7619, Universidad Complutense de Madrid, corresponding author), Maria Jose Perez Serrano, Gema Alcolea-Díaz (0000-0003-2731-9014, Universidad Complutense de Madrid), Gema Alcolea Díaz, José Vicente García Santamaría (0000-0003-4659-3975, Universidad Carlos III de Madrid) |
| Year | 2014 |
| Volume | 18 |
| Issue | 0 |
| Publication date | 2014-02-14 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2013.v18.44346 |
| OpenAlex | W2079505008 |
| Language | ES |
| References cited | 1 |
The abolition of the legal prohibition of combining significant participations in the shared capital of different operators of television at the beginning of 2009 in Spain, immediately caused strategic moves aimed at the concentration of private television channels. On the one hand, Telecinco and Cuatro; on the other hand, Antena 3 and La Sexta. In short: to add nine in order to establish the two main Spanish media holdings. This paper analyses these market movements through three major drivers of change
Advertising · Art · Business · Geography · Humanities · Political science · Media and Digital Communication · Media, Journalism, and Communication History · Finance
| Highly cited | No |
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