El Engagement Y Las Redes Sociales De Los Clubes De La Liga Asobal En El Año 2023

Bibliographic Data

ID17801790
AuthorsDiego Berraquero Rodríguez (corresponding author), Carlos Chavarría Ortiz (0000-0002-6608-5276), Rafael Baena González, Antonia García Parejo (0000-0003-2673-4304)
Year2024
Volume19
Issue60
Publication date2024-06-27
Open AccessYes
TypeARTICLE
VenueCultura Ciencia y Deporte (JOURNAL)
Journal identifiersISSN: 1696-5043 • E-ISSN: 1989-7413
PublisherUCAM CCD (PUBLISHER)
DOI10.12800/ccd.v19i60.2128
OpenAlexW4400433579
LanguageES
References cited11

Social networks bring the club closer to its fans and followers, and therefore, to its customers. As a result, this study aims to examine the different social networks used by Asobal League clubs, as well as to analyze the degree of engagement on Instagram (Ei) and Twitter (Et) as dependent variables, and whether independent variables such as the ranking at the end of the season, victories, years since the club was founded, and the number of spectators, are able to explain the engagement. The study involved 10 professional clubs in the 2022/23 season, and statistical tests such as Pearson’s correlation models, simple linear regressions and multiple linear regressions were performed. The results show that the relationship between the variables Ei and Et is positive and statistically significant. The relationship between the explanatory variables and Engagement is not significant. It is noteworthy that Barça Handbol had the highest number of victories in the competition and yet the lowest Engagement. Despite the increase in studies on the effects of social networks, it is necessary to continue analyzing predictor variables of the degree of engagement of followers in order to achieve more stable and beneficial relationships

Art · Geography · Humanities · Digital Games and Media · Digital Marketing and Social Media · Impact of Technology on Adolescents

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