The Food Media Content Gratifications Scale Conceptualization, Development, and Validation
Measuring What Audiences Seek From and Find in Food Media Content
Bibliographic Data
| ID | 17811432 |
|---|---|
| Authors | Lauranna Teunissen (0000-0003-0899-1550, University of Antwerp, corresponding author), Paulien Decorte (0000-0002-8036-831X, University of Antwerp), Isabelle Cuykx (0000-0003-0612-5739, University of Antwerp) |
| Year | 2024 |
| Volume | 38 |
| Issue | 1 |
| Pages | 41-55 |
| Publication date | 2024-08-22 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Media Psychology Theories Methods and Applications (JOURNAL) |
| Journal identifiers | ISSN: 1864-1105 • E-ISSN: 2151-2388 |
| Publisher | Hogrefe Verlag (PUBLISHER • DE) |
| DOI | 10.1027/1864-1105/a000446 |
| OpenAlex | W4401792854 |
| Language | EN |
| Citations received | 2 |
| References cited | 56 |
This article conceptualized, developed, and validated the Food Media Content Gratifications (FMCG) Scale: a quantitative measure to discern what people seek (Gratifications Sought; GS) and find (Gratifications Obtained; GO) in food media content. Five studies comprised exploratory and confirmatory factor analyses, measurement invariance, convergent and discriminant validity, and test–retest reliability. Results showed a reliable and valid seven-factor scale with 32 GS & 32 GO items relating to (1 ) entertainment & relaxation, (2) social food connections & identity, (3) body gazing, (4) food porn, and information on (5) food cultures, (6) food & health, and (7) cooking convenience. The FMCG Scale is unique in quantitively discerning GS and GO in food media content, enabling audiences to differentiate between expected and (unintentionally) fulfilled gratifications. This robust research tool helps understand audiences’ psychological processes when consuming food media content, a critical part of understanding this media consumption process that impacts food decision-making
Cartography · Conceptualization · Geography · Media content · Multimedia · Social media · Uses and gratifications theory · World Wide Web · Computer Science · Culinary Culture and Tourism · Eating Disorders and Behaviors · Mathematics · Media Influence and Health · Psychology · Artificial Intelligence
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |