From the consumer perspective
Design methods and marketing strategies for brand cartoon characters
Bibliographic Data
| ID | 17832154 |
|---|---|
| Authors | Zhaoxian Ren (corresponding author), Dengkai Chen (0000-0002-2714-1220), Li Wang (0000-0002-3460-2080), Suyao Wei, Weilan An, Zhuo Liu (0000-0001-9356-8989) |
| Year | 2026 |
| Publication date | 2026-04-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Humanities and Social Sciences Communications (JOURNAL) |
| Journal identifiers | ISSN: 2662-9992 • E-ISSN: 2662-9992 |
| Publisher | Palgrave Macmillan (PUBLISHER • GB) |
| DOI | 10.1057/s41599-026-07112-3 |
| OpenAlex | W7154702318 |
| Language | EN |
| References cited | 45 |
Clothing · Consumer behaviour · Market research · Taste · Consumer Behavior in Brand Consumption and Identification · Graphic Design and Typography · Media, Gender, and Advertising
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
Gift of fantasy
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Understanding anti-consumption and consumer reluctance toward foreign agri-food products
Color and local heritage in gemstone branding
| Citation velocity | historical |
|---|---|
| Highly cited | No |